About Di Petroff PR

Di Petroff PR is a boutique consumer lifestyle public relations team offering a highly customized, hands-on approach to personality and brand promotion. Our expertise lies in building meaningful communications strategies in an ever-evolving media landscape. We leverage an impeccable network of media, personalities, industry influencers, and brand relationships to create opportunities and awareness for clients. Think of us as an extension of your in-house team, we provide critical PR support that is personalized, strategic, and performance-driven. We achieve this through significant media coverage, curated events, and relationships with social media tastemakers and influencers.

About Di Petroff

Whether it’s developing press strategies to accelerate brand connection with consumers or consulting, conceptualizing and producing notable events, customizing and activating influencer programs or identifying synergies to create brand partnerships, I am passionate about the discovery and value of each brand story.

Di Petroff is an accomplished communications and public relations expert with over a decade of experience in the Beauty & Wellness, Fashion, Hospitality & Travel, Philanthropy, Design & Décor, Technology and Lifestyle categories.

Petroff began her career at GQ supporting the fashion team led by Creative Director, Jim Moore. Di went on to work directly for GQ’s legendary Editor, Art Cooper, where she collaborated with many of the worlds most talented writers, photographers, designers, and celebrities to help produce the magazine’s signature Hollywood and Men of the Year special issues. Following her editorial career, she went on to become the Director of Events and Strategic Partnerships at SHVO, a luxury real estate marketing company, working with high-end hospitality brands including Armani Casa, Aman Resorts and W Hotels.

An entrepreneur at heart, Di Petroff leveraged her unparalleled strategic vision to create Brandstyle Communications, where she played a leading role in building the company’s client portfolio and reputation for setting trends. During her tenure at the agency, she developed and spearheaded the PR strategy behind the successful launch of Hunter Boots in the U.S. and led integrated media campaigns for brands including Lilly Pulitzer, Criquet Shirts, The OutNet, Serena & Lily, Wölffer Estate Vineyard, Joey Wölffer’s The Styleliner, Tata Harper, The Chatwal, J. McLaughlin, La Cornue, and Technogym to name a few.

Since launching her eponymous company in May 2015, Di Petroff continues to lead a team of results driven, collaborative, and creative PR professionals who take time to thoughtfully tailor each pitch for clients like SeaVees, johnnie-o, Sea Star Beachwear, Olivier Widmaier Picasso, The Bridgehampton Inn and Restaurant, Hamptons Cup Polo Presented by Cartier benefitting Robin Hood, BluePrint, and GG Fiber Crispbread among others. Di Petroff uses her expertise across all lifestyle categories to build brands and identify strategic ways for them to exceed their goals.